Old Spice | Muscle Surprise
One of my first projects at MediaMonks and one of my favorites! This is a fully interactive website featuring Terry Crews. In over 40 minutes of video people could explore all the mini-Terries going through their mini-adventures.
We had to shoot 9 different Terry-characters with 6 different narrative themes in one 8 hour shooting day - which was an amazing challenging puzzle in itself, requiring it’s own administrative system.
After that we had only a month to edit, key and comp, 3D animate, 2D animate and compose custom music for 200 different scenes. Teamwork made the Old Spice dream work!
Director: Tom Rijpert
Brand: Old Spice
Agency: Wieden + Kennedy Portland
Production: MediaMonks Films
Post Production: MediaMonks Animation