KWF | Brand Campaign
It’s a harsh reality that every 1 in 2 people in the Netherlands will receive a cancer diagnosis.
Over 900.000 people in our country are somehow dealing with cancer at every moment and we lose 45.000 people to this disease every year.
It impacts everyone.
We all have our own reason to be against cancer and for life.
These are the central words in this campaign, brought to life in a custom song by Jet van der Steen.
This film is a tribute to the bond between parents and children, partners, friends. And to life.
Client: KWF
Bas Brand, Indira Balgobind, Annemieke Plemp, Christel Schrijver, Lonneke Fokke, Kim Kruijt, Annick Severins
Agency: Monks
Creatives: Robert van der Lans, Pieter Schouten, Niels de Wit, Vincent Quak, Lisanne Stollman
Strategy: Tom de Kort, Sadie DeMaioribus
Agency Producer: Melissa Nieveld
Producton Assistent: Nathanya Seyed Mehdi
Account: Marcella Beekman, Oscar Hamming, Boukje de Vries, Zilver Proper
Production Company: Hazazah
Director: Jacobine van Hellemond
Producer: Jeroen van den Idsert, Monique Janse
DOP: Katja van den Broeke
Casting: A Million Faces - Shira Halevi, Jette Molenaar
Post-Production: Jurriën Verhagen, Marloes de Rijke, Aidan McClave
Offline Editor: Amber Hooijmans, Michiel van Zummeren
Online editor: Teun de Witte
Grading: Joppo, de Grot
Sound Design and Mix: Lab³ - Dicky Kok, Friso Schoone
Music research & development: Max Dorsman Lemstra, Einar Ihle, Tomas Louter Music: Jet van der steen
Music written by: Jet van der steen, Jesper Hoekstra, Nienke Leone van der Velden